Working alone, I guess I thought I was some form of Mad Max, copy renegade. But the sad truth is that I’m only achieving half my potential without an art director.
Anyway, I’m a bit of an anomaly in the ad world – I can come up with unique concepts, but also write engaging long copy. And I’ve been switching between the two since I started my career. Sure, it helped get me into the awesome world of BBH London working on the likes of British Airways and Audi. But it also makes you realise how much fun creative teams can have. It’s my dream to make ads that make people piss their pants laughing or move people to make a difference.
I might not have a huge amount of ATL under my belt (I come from an integrated background) – but I do possess a s**t ton of ideas. Plus I currently have a TV ad in production for a household confectionary brand – all without the aid of an art director. Imagine what I could do if I had a partner…
So what am I like to be around? Well I’m a little bit odd (the good kind, not the wanking in a bush outside Poundstretcher kind). But I’m also chilled-out and determined to make awesome work.
My lexicon consists of a series of movie quotes (naturally Schwarzenegger one liners and quips from stuff like Chopper)… Oh, and I also have a penchant for psychedelic rock. You can check out a few bits of work on my site, but I’m more than happy to send across my portfolio.
So, If you’re looking for a copywriter who diffuses situations with Partridge quotes such as ‘butter my arse’ and ‘The Edge is fyneee’...'fancy a pint?'
BA from Joe Fletcher on Vimeo.